Master's
MBA Digital Marketing – ARU
Course Overview
The MBA Digital Marketing at Anglia Ruskin University develops strategic leadership skills with a specialist focus on digital marketing and business growth. Students study digital strategy, consumer behaviour, branding, social media marketing, marketing analytics, e-commerce, leadership, innovation, and global business management.
Industry-focused projects develop the ability to design and evaluate integrated digital marketing strategies using contemporary technologies. Graduates are prepared for senior marketing, digital strategy, brand management, consultancy, and executive leadership roles.
Entry Requirements
- Recognized undergraduate degree from a recognized institution with a minimum of 2:2 classification
- Minimum of two to three years of relevant professional work or marketing experience
- Advanced English language proficiency via IELTS Academic 6.5 overall (minimum 5.5 in each component)
- Submission of academic transcripts, professional resume, and structured references
- Statement of executive leadership objectives and digital strategy focus
Career Outcomes
- Digital Marketing Director
- Brand Strategy Manager
- Chief Marketing Officer
- E-commerce Director
- Communications Consultant
Scholarship Available
- ARU Business School Postgraduate Grants
- Marketing Leadership Scholarships
- Awards
Key Information
Location
Cambridge, United Kingdom
University
Anglia Ruskin University
Intakes
September
Study Mode
On Campus
Tuition Fee
$21,200 / Year
Duration
1 Years
Language
English
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Anglia Ruskin University
