Course Overview

The MSc Advertising and Public Relations Management at De Montfort University develops advanced expertise in strategic communication, integrated marketing campaigns, media planning, corporate communications, branding, digital marketing, consumer behaviour, and reputation management. Students work on live industry projects, campaign development, and market research while strengthening creative, analytical, and leadership skills.

The programme explores the evolving role of advertising and public relations across global markets using contemporary communication technologies. Graduates are prepared for careers in advertising agencies, public relations consultancies, corporate communications, digital marketing, and brand management.