Master
MSc Brand and Marketing Management – IBS
Course Overview
This programme develops expertise in brand strategy, consumer behaviour, digital marketing, and integrated marketing communications.
Students gain practical knowledge to create impactful marketing campaigns and strengthen brand value in competitive global markets.
Entry Requirements
- Academics: Bachelor’s degree in Marketing, Business, Communication, or Media
- Cutoff: Min. 50%-55% aggregate
- English: IELTS 6.0-6.5 / TOEFL iBT 80 / MOI accepted
- Entrance: None required
- Documents & Selection: Marksheets, Resume, Motivation Letter, Passport, Interview
Career Outcomes
- Brand Manager
- Marketing Manager
- Product Marketing Manager
- Brand Strategy Consultant
- Consumer Insights Manager
Scholarship Available
- ICN Talent & Diversity Scholarship
- Eiffel Excellence Scholarship
Key Information
Location
Paris / Nancy, France
University
ICN Business School
Intakes
September
Study Mode
On Campus
Tuition Fee
$13,000 / Year
Duration
1 Year
Language
English
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ICN Business School
