Master's
MSc Digital Marketing and Analytics – DBS
Course Overview
The MSc Digital Marketing and Analytics prepares students to design data-driven marketing strategies that maximize customer engagement across digital platforms. Students study search engine optimization, social media marketing, content strategy, web analytics, digital advertising, consumer insights, marketing automation, and performance measurement through practical campaigns and analytical projects.
The programme combines creativity with analytical thinking to improve digital marketing effectiveness. Students gain expertise using industry-standard digital marketing tools and analytical platforms. Graduates are prepared for careers in digital marketing, marketing analytics, e-commerce, brand management, and digital communications.
Entry Requirements
- Certified copy of a recognized bachelor’s degree in Business, Marketing, Media, or IT (minimum 55% or a 3.0 GPA on a 4.0 scale).
- IELTS 6.5 (with no band lower than 6.0), TOEFL iBT 89, PTE 58, or Duolingo 120.
- Digital portfolio check and analytical skills review.
- Official university degree transcripts, updated CV/resume, two letters of recommendation, and statement of purpose.
- Valid passport copy, visa eligibility verification, and academic credential assessment.
Career Outcomes
- Digital Marketing Manager
- SEO Specialist
- Digital Marketing Analyst
- Content Marketing Strategist
- Social Media Manager
Scholarship Available
- Yes (DBS Postgraduate Scholarships & International Scholarships)
Key Information
Location
Dublin, Ireland
University
Dublin Business School
Intakes
September
Study Mode
On Campus
Tuition Fee
$23,100 / Year
Duration
1 Year
Language
English
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