Master's
MSc Digital Marketing and Analytics – WIT
Course Overview
The MSc Digital Marketing and Analytics equips students with advanced skills in developing data-driven marketing strategies using digital technologies and consumer insights. Students study digital advertising, social media marketing, search engine optimization, web analytics, consumer behaviour, marketing automation, and business intelligence through practical campaigns and analytical projects.
The programme develops creative thinking alongside quantitative analytical skills to improve marketing effectiveness and customer engagement. Students gain experience using modern digital marketing platforms and performance measurement tools. Graduates are prepared for careers in digital marketing, marketing analytics, brand management, e-commerce, and communications.
Entry Requirements
- Certified copy of a recognized Level 8 bachelor’s degree in Business, Marketing, Media, or quantitative field (minimum 55% or 3.0 GPA).
- IELTS 6.5 (with no band less than 6.0), TOEFL iBT 88, PTE 58, or Duolingo 115.
- Digital strategy awareness and qualitative/quantitative business research check.
- Updated CV/resume, official degree transcripts, statement of purpose, and reference letters.
- Marketing portfolio or business essay evaluation if requested.
Career Outcomes
- Digital Marketing Manager
- Marketing Analyst
- SEO Specialist
- Customer Insights Analyst
- Brand Manager
Scholarship Available
- Yes (SETU Postgraduate Scholarships)
