Master's
MSc Digital Marketing – BSBI
Course Overview
The MSc Digital Marketing program at the Berlin School of Business and Innovation prepares students to design and implement effective digital marketing strategies in today’s competitive business environment. The curriculum covers digital marketing, search engine optimization, social media marketing, content strategy, consumer behavior, branding, marketing analytics, e-commerce, and customer relationship management.
Students gain practical experience through live projects, business case studies, and digital marketing tools while developing strategic and analytical skills. Graduates are prepared for careers in digital marketing, brand management, advertising, marketing analytics, e-commerce, and business development across global organizations.
Entry Requirements
- Certified copy of a recognized bachelor’s degree in Business, Marketing, Communications or a related discipline
- Interest or experience in digital marketing, social media or brand management
- CV/Resume, motivation letter and official university transcripts
- IELTS 6.5, TOEFL iBT 80+, PTE Academic 59+ or equivalent
- One academic or professional letter of recommendation
Career Outcomes
- Digital Marketing Manager
- SEO/SEM Specialist
- Performance Marketing Manager
- Marketing Analytics Specialist
- E-commerce Marketing Manager
Scholarship Available
- BSBI High Achievers Scholarship
- BSBI Regional Scholarship
