Master's
MSc Digital Marketing – MUa
Course Overview
The MSc Digital Marketing develops advanced skills in creating, managing, and analysing digital marketing strategies in modern business environments. Students study digital campaigns, social media marketing, content strategy, consumer behaviour, search engine optimization, analytics, and marketing technologies through practical projects.
The programme combines creativity with data-driven decision-making to improve customer engagement and brand performance. Students gain experience using digital tools to design effective marketing solutions. Graduates are prepared for careers in digital marketing, brand management, e-commerce, advertising, analytics, and communications.
Entry Requirements
- Certified copy of a recognized bachelor’s degree in Business, Marketing, Media, or Communications (minimum 55%–60% or 3.0 GPA on a 4.0 scale).
- IELTS 6.5 (with no band lower than 6.0), TOEFL iBT 90, PTE 63, or Duolingo 120.
- Digital marketing profile check and academic suitability review.
- Official university degree transcripts, updated CV/resume, two letters of recommendation, and statement of purpose.
- Valid passport copy, visa eligibility verification, and academic credential assessment.
Career Outcomes
- Digital Marketing Manager
- Marketing Analyst
- SEO Specialist
- Content Strategist
- Brand Manager
Scholarship Available
- Yes (Postgraduate Scholarships)
Key Information
Location
Maynooth, Ireland
University
Maynooth University
Intakes
September
Study Mode
On Campus
Tuition Fee
$20,750 / Year
Duration
1 Year
Language
English
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