Master's
MSc Digital Marketing Strategy – TCD
Course Overview
The MSc Digital Marketing Strategy develops advanced expertise in planning and implementing digital marketing campaigns in rapidly changing online environments. Students study digital strategy, social media marketing, content development, consumer analytics, marketing technologies, search engine optimization, and campaign measurement.
The programme develops skills in using digital platforms to enhance customer engagement and business growth. Students gain practical experience designing data-driven marketing strategies. Graduates are prepared for careers in digital marketing, e-commerce, brand management, marketing analytics, communications, and digital transformation.
Entry Requirements
- Certified copy of a recognized bachelor’s degree in Business, Marketing, Media, or IT (minimum 60% / 2.1 Honours or 3.0 GPA).
- IELTS 6.5 (with no band lower than 6.0), TOEFL iBT 90, PTE 63, or Duolingo 120.
- Digital media profile review and strategic marketing aptitude check.
- Official university degree transcripts, updated CV/resume, two letters of recommendation, and statement of purpose.
- Valid passport copy, visa eligibility verification, and academic credential assessment.
Career Outcomes
- Digital Marketing Manager
- Digital Marketing Analyst
- SEO Specialist
- Content Strategist
- Social Media Manager
Scholarship Available
- Yes (Trinity Business School Scholarships)
Key Information
Location
Dublin, Ireland
University
Trinity College Dublin
Intakes
September
Study Mode
On Campus
Tuition Fee
$22,350 / Year
Duration
1 Year
Language
English
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