Master's
MSc in Global Brand Management – GCI
Course Overview
The MSc in Global Brand Management focuses on developing successful brands in highly competitive international markets through strategic marketing and consumer engagement. Students study brand strategy, consumer behaviour, digital marketing, market research, brand communications, innovation, and international marketing while analysing real-world business cases.
The programme develops creative thinking and strategic decision-making skills that enable students to build and manage strong global brands. Industry-focused projects provide practical experience in designing marketing campaigns and evaluating brand performance. Graduates are well prepared for careers in brand management, marketing consultancy, advertising, communications, and international business.
Entry Requirements
- Certified copy of a recognized Level 8 bachelor’s degree in Business, Marketing, Media, or Communications (minimum 55% or 3.0 GPA).
- IELTS 6.5 (with no band less than 6.0), TOEFL iBT 88, PTE 58, or Duolingo 115.
- Brand strategy case evaluation or qualitative marketing research background check.
- Updated CV/resume, official degree transcripts, statement of purpose, and two recommendation letters.
- Creative branding portfolio or marketing project essay review.
Career Outcomes
- Brand Manager
- Marketing Manager
- Consumer Insights Analyst
- Digital Marketing Manager
- Market Research Analyst
Scholarship Available
- Yes (Griffith Global Excellence Scholarship & Government of Ireland Scholarship Eligibility*)
