Master's
MSc in International Business Management (Global Brand Management) – GCI
Course Overview
The MSc in International Business Management (Global Brand Management) combines international business strategy with advanced brand management to prepare graduates for leadership roles in global markets. Students explore international marketing, global consumer behaviour, strategic management, brand positioning, digital communications, and business innovation through practical projects and case studies.
The programme emphasizes cross-cultural business practices, market expansion, and the creation of competitive brand strategies. Students develop leadership, analytical, and communication skills required to manage brands across international markets. Graduates pursue careers in multinational corporations, brand management, international marketing, business consultancy, and strategic management.
Entry Requirements
- Certified copy of a recognized Level 8 bachelor’s degree in Business, Management, or related area (minimum 55% or 3.0 GPA).
- IELTS 6.5 (with no band less than 6.0), TOEFL iBT 88, PTE 58, or Duolingo 115.
- Strategic marketing and international business background assessment.
- Professional CV/resume, certified university transcripts, statement of purpose, and reference letters.
- Admissions panel interview or global business essay evaluation.
Career Outcomes
- Global Brand Manager
- International Marketing Manager
- Business Development Manager
- Brand Strategist
- Marketing Consultant
Scholarship Available
- Yes (International Scholarships)
