Master's
MSc in International Marketing and Business Development – SBS
Course Overview
The MSc in International Marketing and Business Development prepares students to develop marketing strategies and expand business operations across international markets. The curriculum integrates global marketing, consumer behaviour, international sales, digital communication, market research, and strategic business development.
Students work on real business projects to strengthen analytical and commercial skills. International exposure develops cross-cultural management and negotiation capabilities. Graduates are equipped for careers in international marketing, export management, business development, and global sales.
Entry Requirements
- Academics: Bachelor’s degree (3 or 4 years) in Marketing, Business, or Communications
- Cutoff: Min. 60% aggregate
- English: IELTS 6.5 / TOEFL iBT 85
- Entrance: None required
- Documents & Selection: Academic Transcripts, Resume, SOP, 2 LORs, Passport, Interview
Career Outcomes
- International Marketing Manager
- Business Development Manager
- Export Marketing Manager
- Global Brand Manager
- International Sales Manager
Scholarship Available
- Skema Merit & High Potential Scholarship
- Eiffel Excellence
Key Information
Location
Lille / Paris, France
University
Skema Business School
Intakes
September
Study Mode
On Campus
Tuition Fee
$38,000 / Year
Duration
2 Years
Language
English
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Skema Business School
