Master's
MSc International Marketing – ENU
Course Overview
The MSc International Marketing at Edinburgh Napier University focuses on marketing strategies across global markets and multicultural business environments. Students study international consumer behaviour, global branding, digital marketing, export marketing, international market research, strategic communications, cross-cultural marketing, and international business strategy.
Industry-based projects strengthen analytical, creative, and intercultural communication skills required for global marketing success. Graduates are prepared for careers in international marketing, export management, brand management, multinational corporations, marketing consultancy, and global business development.
Entry Requirements
- Recognized undergraduate degree from a recognized institution with a minimum 2:2 classification
- Minimum Second Class lower degree classification or international equivalent standard
- Advanced English language proficiency via IELTS Academic 6.0 overall (minimum 5.5 in each component)
- Submission of academic transcripts, degree certificates, and professional CV
- Statement of global marketing intent and cross-border consumer strategy focus
Career Outcomes
- International Marketing Manager
- Global Brand Strategist
- Export Marketing Specialist
- Cross-Border Communications Director
- Market Research Analyst
Scholarship Available
- Edinburgh Napier Business School Global Grants
- Marketing Leadership Scholarships
Key Information
Location
Edinburgh (Scotland), United Kingdom
University
Edinburgh Napier University
Intakes
September
Study Mode
On Campus
Tuition Fee
$20,540 / Year
Duration
1 Years
Language
English
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