Master's
MSc Management and Marketing – UCC
Course Overview
The MSc Management and Marketing combines advanced business management with strategic marketing to prepare graduates for leadership roles in competitive organizations. Students study strategic management, consumer behaviour, branding, digital marketing, organizational leadership, innovation, business analytics, and international marketing through practical projects and research.
The programme develops leadership, communication, and decision-making skills while addressing contemporary business challenges. Students gain expertise in developing integrated marketing strategies that support organizational growth. Graduates are prepared for careers in marketing management, business leadership, consultancy, brand management, and international business.
Entry Requirements
- Certified copy of a recognized bachelor’s degree in any non-business discipline or relevant field (minimum 60% or 3.0 GPA on a 4.0 scale).
- IELTS 6.5 (with no band lower than 6.0), TOEFL iBT 90, PTE 63, or Duolingo 120.
- Non-business convertibility check and professional motivation review.
- Official university degree transcripts, updated CV/resume, two letters of recommendation, and statement of purpose.
- Valid passport copy, visa eligibility verification, and academic credential assessment.
Career Outcomes
- Marketing Manager
- Management Consultant
- Business Development Manager
- Brand Strategist
- Strategy Analyst
Scholarship Available
- Yes (UCC Postgraduate Scholarships)
