Master's
MSc Marketing – DBS
Course Overview
The MSc Marketing provides advanced education in strategic marketing, consumer behaviour, branding, market research, digital communications, and integrated marketing management. Students develop creative and analytical skills through practical marketing campaigns, research projects, and business case studies while examining contemporary marketing challenges.
The programme emphasizes customer engagement, innovation, and evidence-based decision-making using modern marketing technologies. Students gain practical experience in designing effective marketing strategies across domestic and international markets. Graduates are prepared for careers in marketing management, brand strategy, advertising, market research, and business development.
Entry Requirements
- Certified copy of a recognized bachelor’s degree in Business, Marketing, or related field (minimum 55% or a 3.0 GPA on a 4.0 scale).
- IELTS 6.5 (with no band lower than 6.0), TOEFL iBT 89, PTE 58, or Duolingo 120.
- Marketing domain profile evaluation and academic background check.
- Official university degree transcripts, updated CV/resume, two letters of recommendation, and statement of purpose.
- Valid passport copy, visa eligibility verification, and academic credential assessment.
Career Outcomes
- Marketing Manager
- Brand Manager
- Market Research Analyst
- Product Marketing Specialist
- Marketing Consultant
Scholarship Available
- Yes (DBS Postgraduate Scholarships & International Scholarships)
Key Information
Location
Dublin, Ireland
University
Dublin Business School
Intakes
September
Study Mode
On Campus
Tuition Fee
$22,350 / Year
Duration
1 Year
Language
English
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