Master's
MSc Marketing – DU
Course Overview
The MSc Marketing at Durham University develops advanced knowledge of strategic marketing within dynamic global business environments. Students study consumer behaviour, branding, digital marketing, international marketing, marketing analytics, integrated communications, market research, and strategic marketing management.
Consultancy projects and applied business research strengthen analytical, creative, and leadership skills while addressing contemporary marketing challenges. The programme prepares graduates to design evidence-based marketing strategies that create organisational value. Career opportunities include brand management, digital marketing, market research, advertising, consultancy, and international marketing management.
Entry Requirements
- Recognized undergraduate degree from a recognized institution with a minimum 2:1 classification
- Minimum Upper Second Class degree classification or international equivalent standard
- Advanced English language proficiency via IELTS Academic 6.5 overall (minimum 6.0 in each component)
- Submission of academic transcripts, degree certificates, and professional CV
- Statement of purpose outlining marketing strategy and brand management goals
Career Outcomes
- Marketing Director
- Brand Strategist
- Consumer Insights Manager
- Digital Marketing Manager
- Advertising Account Director
Scholarship Available
- Durham University Business School Postgraduate Marketing Grants
- Industry Scholarships
Key Information
Location
Durham, United Kingdom
University
Durham University
Intakes
September
Study Mode
On Campus
Tuition Fee
$33,500 / Year
Duration
1 Years
Language
English
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