Master's
MSc Marketing – EUT
Course Overview
The MSc Marketing program at EBS Universität develops advanced expertise in strategic marketing, consumer behavior, branding, digital marketing, market research, customer relationship management, and marketing analytics. The curriculum combines theoretical knowledge with practical business projects, industry collaborations, and real-world case studies to strengthen analytical and creative thinking.
Students learn to develop innovative marketing strategies for international markets while enhancing leadership and communication skills. Graduates are prepared for careers in brand management, digital marketing, advertising, market research, business development, and international marketing consultancy.
Entry Requirements
- Certified copy of a recognized bachelor’s degree in Business, Marketing, Communications or a related discipline
- Prior knowledge of marketing, consumer behaviour, branding or digital marketing preferred
- CV/Resume, motivation letter and official university transcripts
- IELTS 6.5, TOEFL iBT 95+, Cambridge C1 Advanced/C2 Proficiency or equivalent
- One academic or professional letter of recommendation
Career Outcomes
- Marketing Manager
- Brand Manager
- Product Marketing Manager
- Consumer Insights Manager
- Marketing Strategy Consultant
Scholarship Available
- Deutschlandstipendium
- EBS Scholarship Programme
Key Information
Location
Oestrich-Winkel, Germany
Intakes
January, July
Study Mode
On Campus
Tuition Fee
$15,900 / Year
Duration
2 Years
Language
English
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