Master's
MSc Marketing International Programme – UEASU
Course Overview
The MSc Marketing International Programme at the University of Europe for Applied Sciences (UE) develops advanced expertise in international marketing and strategic brand management. The curriculum covers global marketing strategy, consumer insights, digital marketing, integrated marketing communications, branding, market analytics, customer relationship management, and innovation.
Students participate in practical projects, business case studies, and industry collaborations while enhancing leadership and creative problem-solving abilities. Graduates are prepared for careers in international marketing, digital marketing, market research, advertising, brand management, and global business consulting.
Entry Requirements
- Certified copy of a recognized bachelor’s degree in Business, Marketing or a related discipline
- Prior knowledge of marketing, consumer behaviour or digital marketing
- CV/Resume, motivation letter and official university transcripts
- IELTS 6.0, TOEFL iBT 72+, PTE Academic 59+ or equivalent
- One academic or professional letter of recommendation
Career Outcomes
- Marketing Manager
- Brand Strategist
- Marketing Analytics Manager
- Product Marketing Manager
- International Marketing Consultant
Scholarship Available
- UE Scholarship
Key Information
Location
Potsdam, Germany
University
University of Europe for Applied Sciences (UE)
Intakes
January, June, September
Study Mode
On Campus
Tuition Fee
$12,000 / Year
Duration
2 Years
Language
English
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University of Europe for Applied Sciences (UE)
