Master's
MSc Marketing Management – DMU
Course Overview
The MSc Marketing Management at De Montfort University develops advanced strategic marketing capabilities for competitive global markets. Students study consumer behaviour, digital marketing, international marketing, branding, marketing analytics, strategic communications, innovation, and customer relationship management.
Consultancy projects and applied research strengthen analytical, leadership, and commercial decision-making skills while addressing contemporary marketing challenges. Graduates are prepared for careers in marketing management, brand strategy, digital marketing, market research, business development, advertising, and international marketing consultancy.
Entry Requirements
- Recognized undergraduate degree from a recognized institution with a minimum of 2:2 classification
- Minimum Second Class lower degree classification or international equivalent standard
- Advanced English language proficiency via IELTS Academic 6.5 overall (minimum 5.5 in each component)
- Submission of academic transcripts, degree certificates, and professional CV
- Statement of purpose outlining marketing strategy and brand management goals
Career Outcomes
- Marketing Director
- Brand Strategist
- Consumer Insights Manager
- Digital Marketing Manager
- Advertising Account Director
Scholarship Available
- DMU Postgraduate Marketing Grants
- Industry Scholarships
- International Awards
Key Information
Location
Leicester, United Kingdom
University
De Montfort University
Intakes
January, September
Study Mode
On Campus
Tuition Fee
$18,450 / Year
Duration
1 Year 3 months
Language
English
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