The Master of Wine Business and Innovation at Whitireia New Zealand combines advanced business education with specialised knowledge of the global wine industry. The programme explores wine marketing, international wine trade, consumer behaviour, brand management, innovation, sustainability, supply chain management, and strategic business development within the wine sector.
Students undertake applied research and industry projects that address emerging opportunities and challenges in wine businesses. Graduates are prepared for leadership roles in wineries, wine export companies, distribution, wine tourism, international marketing, and beverage industry management.