Master's
Advertising – Digital Media Management – DC
Course Overview
The Graduate Certificate in Advertising – Digital Media Management at Durham College focuses on digital ad campaign strategy, search engine marketing (SEM), social media advertising, and media buying analytics. Students learn to plan, execute, and optimize multi-channel digital campaigns using Google Ads, Meta Ads Manager, and programmatic ad platforms.
The curriculum covers content marketing, search engine optimization (SEO), web analytics, and brand storytelling. Applied agency projects enable students to manage client advertising budgets and build digital portfolios. Graduates launch careers in advertising agencies and corporate marketing departments.
Entry Requirements
- Completed 2-year or 3-year post-secondary diploma or degree in marketing, business, or communications
- Minimum cumulative academic average requirement in prior post-secondary studies
- Proof of English Language Proficiency: IELTS 6.5 overall (no band below 6.0) or TOEFL iBT 88
- Official academic transcripts
- Resume and digital portfolio (if applicable)
Career Outcomes
- Digital Media Planner
- Advertising Campaign Manager
- SEO/SEM Specialist
- Programmatic Ad Specialist
- Social Media Strategist
Scholarship Available
- Yes (Durham International Student Entrance Awards)
Key Information
Location
Oshawa, Ontario, Canada
University
Durham College
Intakes
January, May, September
Tuition Fee
$16,000 / Year
Duration
1 Year (2 Semesters Grad Cert)
Language
English
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Durham College
