Bachelor's
Bachelor of Applied Management (Marketing and Sales) – AIC
Course Overview
The Bachelor of Applied Management (Marketing and Sales) at Ara Institute of Canterbury prepares students to develop effective marketing strategies and drive business growth through customer engagement. The programme covers consumer behaviour, digital marketing, branding, sales management, market research, customer relationship management, business analytics, and strategic marketing.
Students complete practical projects that strengthen communication, creativity, and commercial decision-making skills. Graduates are prepared for careers in marketing management, sales leadership, business development, digital marketing, brand management, and commercial consultancy.
Entry Requirements
- NCEA Level 3 university entrance standard with approved subject credits
- Literacy: 10 credits at Level 2 or above (5 in reading, 5 in writing)
- Numeracy: 10 credits at Level 1 or above
- English language proficiency meeting undergraduate standards (IELTS 6.0 overall)
- Submission of secondary school academic records and transcripts
Career Outcomes
- Marketing Manager
- Brand Strategist
- Digital Marketing Specialist
- Market Research Analyst
- Sales Operations Manager
Scholarship Available
- Ara Business Scholarships
- Marketing Association Grants
- Student Excellence Awards
Key Information
Location
Christchurch, New Zealand
University
Ara Institute of Canterbury
Intakes
February, July
Study Mode
On Campus
Tuition Fee
$26,572 / Year
Duration
3 Years
Language
English
Related Courses
Christchurch, New Zealand
University of Canterbury
Christchurch, New Zealand
University of Canterbury
Christchurch, New Zealand
University of Canterbury
Christchurch, New Zealand
University of Canterbury
Christchurch, New Zealand
Ara Institute of Canterbury
