The Bachelor of Arts – Sport Development and Management at the University of Otago focuses on the growth and management of sport within communities and organisations. Students study sport policy, sport governance, community development, event management, leadership, sport marketing, recreation planning, and athlete development.
The programme combines theoretical learning with practical projects that strengthen organisational and communication skills while addressing current issues in the sport sector. Graduates are prepared for careers in sports organisations, community recreation, event management, sports administration, and regional or national sporting bodies.