Course Overview

The Bachelor of Business at Massey University provides students with a comprehensive understanding of modern business practices and organisational management. The programme covers key areas including accounting, finance, marketing, management, economics, entrepreneurship, and business strategy while allowing students to specialise according to their career interests.

Through practical projects, internships, and industry engagement, students develop leadership, communication, critical thinking, and decision-making skills. Graduates are well prepared for careers in corporate organisations, financial institutions, government agencies, consulting firms, start-ups, and multinational businesses or for advanced postgraduate business studies.