The Bachelor of Commerce – Management and Marketing (Level 7) at NMIT combines management expertise with strategic marketing knowledge. Students study organisational leadership, consumer behaviour, branding, digital marketing, strategic planning, business analytics, sales management, and customer relationship management.
Practical projects and industry engagement develop both business leadership and marketing capabilities. The programme prepares graduates to manage organisations while designing effective marketing strategies. Career opportunities include marketing management, brand development, business consulting, business development, sales leadership, and entrepreneurial ventures.