Course Overview

The Bachelor of Communication at the University of Auckland develops professional expertise in strategic communication, media production, digital communication, public relations, journalism, marketing communication, and audience engagement. Students explore how communication shapes organisations, public opinion, and digital communities while producing content across multiple media platforms.

Practical projects, industry collaborations, and communication research strengthen writing, storytelling, presentation, and media production skills. Graduates are prepared for careers in corporate communications, media organisations, public relations, digital marketing, advertising, government communications, and content strategy.