Master's
MA Digital Business – WNZ
Course Overview
The Master of Digital Business at Whitireia New Zealand prepares professionals to lead digital transformation within modern organisations. The programme focuses on digital strategy, business innovation, e-commerce, digital marketing, business analytics, emerging technologies, customer experience, and organisational change.
Students analyse how digital technologies create competitive advantage while undertaking applied industry projects that address real business challenges. Graduates develop the strategic and technical expertise required for careers in digital business management, innovation consulting, digital transformation leadership, technology strategy, and e-commerce management.
Entry Requirements
- Recognized undergraduate degree in business, IT, or a related commercial discipline
- Minimum grade average standard in prior qualifying degree coursework
- English language proficiency meeting postgraduate entry requirements (IELTS 6.5)
- Submission of academic records, degree certificates, and professional CV
- Statement of purpose detailing digital strategy and business integration interests
Career Outcomes
- Digital Transformation Manager
- E-commerce Director
- Business Intelligence Analyst
- Digital Strategy Consultant
- Technology Project Manager
Scholarship Available
- Whitireia Tech & Business Scholarships
- Digital Innovation Grants
- Postgraduate Business Awards
Key Information
Location
Wellington, New Zealand
University
Whitireia New Zealand
Intakes
April, February, July, October
Study Mode
On Campus
Tuition Fee
$56,000 / Year
Duration
2 Years
Language
English
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Whitireia New Zealand
