Master's
Master of Commerce – Marketing – VUW
Course Overview
The Master of Commerce – Marketing at Victoria University of Wellington develops advanced expertise in strategic marketing, consumer behaviour, branding, digital marketing, marketing analytics, customer relationship management, and international marketing. Students undertake research and applied marketing projects that address contemporary business challenges while strengthening analytical and leadership skills.
The programme prepares graduates to develop evidence-based marketing strategies that enhance organisational performance. Career opportunities include senior marketing management, brand strategy, market research, consulting, and digital marketing leadership.
Entry Requirements
- Completed Bachelor of Commerce (Honours) or postgraduate diploma in Marketing with high academic standing
- Minimum B+ grade average in advanced qualifying marketing coursework
- Advanced English language proficiency meeting postgraduate standards (IELTS 6.5 with no band under 6.0)
- Submission of official academic transcripts, degree certificates, and professional CV
- Approved research proposal or statement of intent for marketing thesis/dissertation
Career Outcomes
- Market Research Director
- Senior Brand Strategist
- Consumer Insights Manager
- Marketing Communications Director
- Academic Researcher in Marketing
Scholarship Available
- VUW Postgraduate Marketing Scholarships
- Business Research Grants
- Academic Excellence Awards
Key Information
Location
Kelburn, New Zealand
University
Victoria University of Wellington
Intakes
February, July
Study Mode
On Campus
Tuition Fee
$56,850 / Year
Duration
1 Year
Language
English
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Victoria University of Wellington
