The Master of Tourism Management at Lincoln University prepares graduates for leadership roles in the global tourism industry through advanced study of tourism planning, destination management, sustainable tourism, tourism marketing, visitor experience, policy development, and tourism economics.
Students undertake applied research and industry projects that address current tourism challenges and opportunities. The programme develops strategic planning and leadership capabilities for managing sustainable tourism destinations. Graduates are prepared for careers in tourism organisations, government agencies, destination management, hospitality, and tourism consultancy.